Nightlife: The Before & After

(Written for MTV Sticky)

Whilst there are many stages to a night out that we don’t plan – the loss of memory, a phone, a purse, the contents of your stomach, or worse yet, your dignity – whatever a night out brings, there are a couple of things that we all plan to do the same: the before and after routine.

A Shared Need To Be Heard: Celebrity Endorsement

(Written for MTV Sticky)

Fashion will always have a visual link with music, with artists in the music industry today, such as Nicki Minaj and Lady Gaga, making their style as much of a part of their career as their songs. But how far does an artist’s style influence their fan base? And can it, therefore, help an artist to sell their music?

The Second Screen Experience

(Written for MTV Sticky)

Watching TV used to be a time when you could get together with the family and watch your favourite show. Now, in the days of ultra-technology, we no longer just simply sit and watch; we have to play.

Just as Charlie Brooker explored in his recent TV series, Black Mirror, we spend a large part of our days looking at a digital screen. Whether it be your smartphone, tablet, or laptop, there are a number of ways in which we communicate with others and consumers communicate with us.